Introduction to the methods of research commonly used by newspapers and magazines and typical types of studies -- readership/circulation, typography/makeup, readability/accuracy. Emphasis is on evaluating research, including how studies are conducted, their validity and reliability, and the appropriate use of statistics. - - To give students, primarily those who intend to become writers and editors, an understanding of how the management-based newspaper/magazine research process works its potential usefulness as well as its limitations - - To develop a basic understanding of the strengths and weaknesses of traditional research methods – surveys, content analysis, focus groups – as well as newer techniques like on-line data collection. - - To make students better interpreters of statistics and data by giving them hands-on experience with statistical procedures